


FROM THE ASSOCIATED PRESS
In a decade of dwindling record sales, NORAH JONES has been one of the few artists to reliably sell millions and millions of albums.
Since her 2002 debut COME AWAY WITH ME, listeners have followed NORAH to the tune of well over 37 million records sold around the world.
And yet, she said she’s not immune to the industry’s latest tactic for imploring the public to actually shell out real dollars for music.
“These days – in the weird world of the music industry – everybody wants an extra song,” NORAH commented in a recent telephone interview from her home in New York.
“A bonus track for iTunes, a bonus track for Amazon – it’s like you have to make two records all the time.”
Indeed, the increasingly urgent push for bonus content has become somewhat taxing for musicians who have also been feeling the financial crunch of an industry in transition.
But the demand for extra material has also forced some artists to do what they do best: Get creative.
Unlike some other musicians, NORAH hasn’t commissioned anything elaborate for her recently released fourth record THE FALL.
She spent the past couple of years labouring over the 13 tracks that comprise her new album and initially, she didn’t savour the idea of having to generate a knot of new tunes for multiple retailers.
“So, we thought that a really good way to lessen the pressure on me to have a bunch of extra songs would be to get some remixes done.”
She enlisted BECK, THE BEASTIE BOYS and SANTIGOLD to rework some of the songs from THE FALL for a forthcoming EP. It’s a fittingly diverse group to coincide with an album that has amounted to something of a departure – or evolution – for NORAH.
Sure, the hallmarks are there: the clear eyed ballads, long pauses and spotless melodies that announce themselves immediately.
But signs of change are everywhere.
She ditched her longtime band – along with LEE ALEXANDER, her former boyfriend, songwriting partner and producer – in favour of a group of seasoned vets. She played guitar more and piano less, and aimed for a “very different sound.This is kind of time for me to branch out a little.”
“I was really excited to work with some new musicians. I’ve had this great band for so long but I think at the end of the last tour, it became apparent we were all kinda itching to go in different directions.”
What results is something of a hybrid. NORAH pairs some contemplative lyrics with her newly filled out sound.
Ultimately, NORAH found herself inspired enough that she was able to generate enough bonus tunes to please the various stores and services that required them. Some versions of the CD come with an extra disc that feature covers of THE KINKS’ STRANGERS and WILCO’S JESUS, ETC.
THE STROKES lead singer JULIAN CASABLANCAS tried to be similarly creative when putting together a deluxe version of his debut solo record PHRAZES FOR THE YOUNG.
The luxury edition deluxe set of the eight song album will come with a 48 page classically bound storybook – personally signed by JULIAN – containing original and exclusive art work, lyrics and photographs. There’s also a DVD with filmed solo acoustic performances from JULIAN, an interview, album trailer and a music video.
But wait. There’s more…
There’s also an extra CD with demos from the album and B sides, a vinyl LP, a double sided poster and a cult records pin.
It all comes packaged in a beautiful custom designed antique style box, which JULIAN seemed to take particular pleasure in.
“I’m glad it comes in a cool box. You can just throw everything out and use it for jewelry or whatever,” JULIAN asserted.
BLUE RODEO wasn’t immune to the push for bonus content either.
The band created a special iTunes exclusive version of their latest double LP THINGS WE LEFT BEHIND – with interactive album notes, portraits of the band’s most prized instruments, a song by song commentary from songwriters JIM CUDDY and GREG KEELOR and acoustic performances.
“We only have our heads partially in the ground,” GREG laughed.
“We still realize that technology leads the music industry. They go hand in hand. You have to be a part of all of it.”
And JIM said that artists have always been obligated to do a little something extra in some form.
“One way or another, we’ve always done something. When we first started they used to do EPKs, just with talking. We did an interview record once. I think we try to make the stuff that’s given through iTunes, we try to make it musical. We try to either talk about the songs or play the songs in an acoustic forum.”
“I guess with all these things, they’re all ways of communicating with whoever your audience is. We just try to make them so they’re not too, so they lack dignity. We just try to do them so they’re musical and if they are, then that’s OK.”
NORAH, likewise, maintained she ultimately doesn’t mind.
“There’s a lot of bonus content that people want. I’m not against it. It’s just really difficult to come up with that much stuff. I made the album and I thought that that was enough!”