EBAY: THE ULTIMATE DESTINATION FOR THE FABULOUSLY FASHIONABLE
EBAY has entered the glamour game with a vengeance.
In March, the auction site will launch THE FASHION VAULT, where visitors can buy clothes and accessories at heavily discounted prices for a limited period of time.
Last year, EBAY tested designers such as DKNY, MAX MARA and HUGO BOSS. Those lines are likely to appear again. Sales will be weekly at first but are expected to increase as the concept gets rolling.
EBAY also has its own on line outlet centre. Merchandise from LORD & TAYLOR is all ready available and BROOKS BROTHERS will jump in next month.
Exclusive designer sales are on the site as of this moment: NORMA KAMALI and NARCISO RODRIGUEZ both have capsule collections at prices well below those of their high end designer lines. EBAY is also planning to collaborate with additional designers.
“We are playing to our strengths,” EBAY MARKETPLACES president LORRIE NORRINGTON told WWD.
“ebay is the number one clothing site on the internet,” with $7.1 billion worth of apparel products sold last year.
“Whether it’s Tory Burch or Levi’s jeans, we’ve got it. It’s hard to imagine having 10 million items on the shelves – just clothing items – but we have that. We are focused on taking that store with great values and great inventory and really unlocking that in new ways. We want to have a complement of experiences.”
And, to make searching through all those millions of items easier, EBAY plans to launch new search technology in April so you can find fashion items by style, price or brand.
