For those of you unfamiliar with MATTHEW GOOD and his fabulous music, I wrote about him previously here

Don’t think I have to say it. At least not at CP. But I will in any regard.

Thank Christ there are still some people in the public eye that have the guts and the integrity to speak their minds. It’s inordinately refreshing…and I applaud them for it.

As the JUNO AWARDS (the Canadian version of the GRAMMYS) roll through Vancouver, they promise to showcase the best of the city’s music scene. But there’s one local artist who won’t be stepping onto the GM PLACE stage.

MATTHEW GOOD, who’s won three JUNOS, calls the show pointless and says he won’t be attending.

“When it’s actually a television broadcast that celebrates actual Canadian music, rather than who’s doing well internationally and who has been in car commercials…then I’ll go,” he remarked in a telephone interview.

MATTHEW is hardly the only musician who’s critical of the annual celebration of the Canadian music industry, which will be held next Sunday.

NICKELBACK leads with five nominations going into the show, followed by SAM ROBERTS with four nods and CELINE DION and HEDLEY with three apiece.

For seven of the biggest JUNO categories – including ALBUM OF THE YEAR, ARTIST OF THE YEAR and GROUP OF THE YEAR – nominations are based at least partially on sales.

And therein lies the problem, according to MATTHEW and others. In the major categories, the JUNOS take their cues from what sells. That, MATTHEW commented, usually means celebrating bands simply for making commercially viable music.

As a result, he’s not interested in participating.

“When it actually promotes Canadian music at root levels and it isn’t kind of this weekend when the Canadian music industry pretends that it’s this independent industry and not just marketing warehouses for the United States, then sure, I’ll be a part of it.”

“But until then I really have no desire to be a part of it. At all.”

CANADIAN ACADEMY OF RECORDING ARTS & SCIENCES President MELANIE BERRY said Monday that the awards are working hard to honour artists from all pockets of the Canadian music industry.

“The Juno Awards offers a whole weekend devoted to celebrating Canadian music in all its forms,” stated Ms. Berry, who pointed out that the weekend’s JUNOFEST event would feature more than 100 different Canadian acts.

“We have worked very hard over the last few years to ensure that Juno weekend is inclusive for all artists and all musical tastes.”

MATTHEW’S dislike of the JUNOS is nothing new. He said he didn’t like the show when he was winning awards, either.

“It’s pointless,” remarked MATTHEW, who’s working on a new album called VANCOUVER that he hopes will be out by the end of the summer.

“I’ve never gone. So I’ve never received any of my awards on stage.”

His harsh views are not limited specifically to the JUNOS.

“We played the MuchMusic awards in 2000. It’s full of crap. It’s tripe, you know. I see it in some ways as forming a sort of false connectivity with people because you have to present that sense of falseness that’s very prevalent in music.”

Toronto singer/songwriter HOWIE BECK, who just released his fourth album, HOW TO FALL DOWN IN PUBLIC, is similarly disillusioned by the show.

He claims that the nominations in the major categories are not relevant.

“What’s particularly lame is that the music industry here complains about the state of the industry and at the same time, they’re still nominating the same bullshit they’ve been nominating for 15 years. So why, exactly, are we supposed to be looking at you as any kind of leader…?”

Legendary British musician ELVIS COSTELLO will present an award at the show with his Canadian wife DIANA KRALL. Though ELVIS COSTELLO concedes he has never really followed the JUNOS, he says any awards show will have its detractors.

“Always, when you make up a club, like an academy, you’re going to have dissenters. Largely because it isn’t the law of physics. It’s a thing made up by people. So it will have flaws in it. Like the wrong people will get nominated…in other people’s perceptions.”

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