RACHEL ZOE: LAUNCHING A NEW COLLECTION




Following the success of her debut clothing collection for QVC – which sold out within minutes – stylist RACHEL ZOE is gearing up to launch a full lifestyle brand for fall 2011.

Teaming up with LF USA, a subsidiary of Li & Fung, THE RACHEL ZOE COLLECTION will include contemporary accessories, shoes and apparel with the possibility of expanding into home, reports WWD.

“My ultimate dream scenario was to be on the design side,” Rachel told the magazine.

So what can we expect from the stylist’s new design venture? “You will absolutely see my trademark pieces. I’ll definitely do faux furs, incredible leather jackets and great trousers. But I’m catering to a broader audience.”

While price points have not yet been divulged, RACHEL’S new line is set to launch in high end department stores, specialty shops and on line in time for fall 2011.

Keep your eye out for RACHEL, who will be rocking some of the designs.

“You will definitely see me in the clothes,” she hinted.

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