CHRISTINA HENDRICKS’ MAD MEN character Joan Harris brings sass and seduction to the AMC hit show. Now the sultry redhead is lending her sex appeal to LONDON FOG.

CHRISTINA is starring in the label’s fall 2010 ad campaign.

“London Fog is a classic brand which I love. It also ties into Mad Men. We used London Fog in the show and this was a nice way to tie everything together,” the EMMY nominated actor said of the outerwear label.

“The trench is such an iconic shape for men and women. It worked in the 60s and it works now.”

And it was CHRISTINA’S own timeless glamour and sophistication that landed her the role, according to the label.

“Christina has a modern appeal but also harks back to a bygone era,” added the brand’s chief marketing officer Dari Marder.

Shot by Nino Muñoz, the elegant ads feature CHRISTINA posing provocatively in LONDON FOG coats and accessories and are set to debut in October fashion and lifestyle magazines as well as outdoors and on line.

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