H&M TO COLLABORATE WITH LANVIN

After much anticipation over which designer would helm H&M’s next collaboration, the Swedish retailer is finally ready to dish.

The prestigious French label LANVIN will be the next high fashion brand to bring its star loved creations to the accessible establishment.

“H&M approached us to collaborate and see if we could translate the dream we created at Lanvin to a wider audience – not just a dress for less. I have said in the past that I would never do a mass market collection. But what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Alber Elbaz, artistic director of LANVIN, said in a statement confirming the partnership this morning.

While there aren’t many details on specifics of Mr. Alber’s womenswear and menswear designs for H&M yet, expect the quality cut, tailoring and details that have become synonymous with the Paris based design house.

A first look at Mr. Alber’s new creations will be revealed on November 2.

But you’ll have to wait until NOVEMBER 20, when the collaboration is set to hit stores in North America, to shop the much anticipated collection.

2 Responses to “H&M TO COLLABORATE WITH LANVIN”

  1. i think you mentioned there’s no h&m in your area. hmm i don’t think there are any in mine either.

    hmm want to clue me in abit to lanvin/what they’re more know for etc.???

  2. No, there are H&M stores in my area.

    I’m not very impressed with them. I don’t shop at the ones here. Their price point is low. But most of the clothing looks it.

    If you know what I mean.

    However, that whole match up with LANVIN is genius.

    LANVIN is a French fashion house that’s been in existence for over a century. JEANNE LANVIN is the woman that started it all. Much like the legendary GABRIELLE (COCO) CHANEL.

    LANVIN is known for very prestigious and extraordinarily elegant fashion. They also made classic perfumes in the 1920s that are still famous today: ARPEGE and MY SIN.

    So there you have it, glimster…

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