DIANE VON FURSTENBERG: EXPANDING HER EMPIRE
DIANE VON FURSTENBERG has draped women in her sexy wrap dresses for years…and now the iconic designer is turning her attention from fashionable frocks to fragrance and cosmetics.
Ms. Von Furstenberg, whose feminine and ever flattering cuts hold cross generational appeal, is joining forces with ID Beauty to create a complete cosmetics and skincare line – starting with a scent due out this fall, reports WWD.
“All I want is to make women feel like they can be the women they want to be,” she told the magazine.
The new venture will not be the style veteran’s first foray in beauty: She launched the perfume Tatiana, as well as a makeup line in the 70s, before selling both businesses in 1983.
“I have always been interested in the intimacy of the relationship between beauty products and women,” she explained.
“When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business.”