PURE THREADS: ALBERTA FERRETTI & EMMA WATSON COLLABORATE ON AN ECO FRIENDLY LINE
Shortly after announcing her second eco friendly fashion collaboration, EMMA WATSON has expanded her stylish résumé yet again, this time for a green capsule collection with Italian designer ALBERTA FERRETTI.
According to WWD, the line, called PURE THREADS, consists of five pieces: two dresses, a shirt, a long skirt and a pair of denim shorts, all enriched with lace embroideries and made with organic fabrics such as cotton poplin, cotton muslin and hemp.
“Emma had a Jane Birkin in the 70s image in mind,” ALBERTA FERRETTI told WWD about the young star’s inspiration.
A portion of proceeds from the collection will be donated to PEOPLE TREE, a nonprofit organization EMMA WATSON supports.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” EMMA remarked.
“I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
PURE THREADS will be available exclusively at www.albertaferretti.com beginning MARCH 21.