LEIGHTON MEESTER: LOVESTRUCK IN NEW CAMPAIGN FOR VERA WANG
LEIGHTON MEESTER’S alter ego BLAIR WALDORF always seems to be part of a dramatic love triangle on GOSSIP GIRL.
But the actor has a Prince Charming all to herself in a campaign for VERA WANG’S new fragrance LOVESTRUCK.
LEIGHTON was announced as the brand’s new face last fall and her first round of chic ads surfaced recently. This new campaign was shot in downtown New York City where LEIGHTON, wearing a striking couture VERA WANG gown, was photographed leaning over a fire escape while awaiting the arrival of her Romeo — who just so happens to be racing towards her with a bouquet of flowers.
Despite frigid temperatures during the shoot — and crowds of bystanders looking on — LEIGHTON said she was simply enjoying the view.
“I was above it all. Literally,” she told WWD of being perched on a fourth floor fire escape while shooting.
“So I was just kind of entertaining myself — I did a little singing, did a little dance.”
The perfume will be available in the U.S. in August with the print campaign slated to run in September.