When KATE WINSLET visited a historic New Jersey movie theatre a couple of weeks ago, it wasn’t to catch a film; the actor was shooting her first campaign photos as the new face of ST. JOHN.

The OSCAR winning star was recently selected to front the American knitwear line — taking over from past model ANGELINA JOLIE — and did so in a glamorous setting, at Jersey City’s historic LOEW’S THEATER.

“They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” KATE told WWD on the day of the shoot.

“I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.”

What she does have, though, is the timeless beauty the brand desired. ST. JOHN is using KATE to help evolve its image, adding looks like silk gowns, leopard print coats and woven pants — plus costume jewelry and handbags — to its usual collections of skirt suits.

“To me, it’s fresher than that. It seems fresher than that because of the fabrics. They’re extremely delicate, extremely wearable and very flattering. I have worn several of their pieces over the years.”

KATE’S ads will debut in North American magazines during the month of September.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: