THE VERSACE H&M DEBUT
DONATELLA VERSACE knows how to throw a party.
The designer debuted her much anticipated line for H&M at a star studded event in Manhattan on Tuesday night that included a full length fashion show, a private concert by PRINCE and some serious late night shopping.
“The collection is fun,” DONATELLA told PEOPLE as she headed into the bash.
“It starts with the iconic moment: Gianni’s black leather and gold studs. Then there are the Miami prints that people know the best. I wanted to show them the real thing and then it goes through the evolution of Versace from the prints to my collections up to today.”
“I’m very happy tonight,” she added.
“I didn’t expect such a turnout. I knew it would be exciting, but not like this.”
“I’m very proud of my mother,” ALLEGRA VERSACE, wearing vintage VERSACE, chimed in.
“I’ve been wearing the H&M line. I love the fact that it’s going to make all these clothes accessible to kids my age.”
The celebrities who showed up in great numbers were also enthusiastic. UMA THURMAN recalled a particular VERSACE moment — she wore one of DONATELLA’S gowns to the GOLDEN GLOBES a few years ago — and NICKI MINAJ even paid tribute, too.
“This is what Donatella wanted,” she said, pointing to her wild green wig.
“And what Donatella wants, she gets.”
Following the fashion show, positive reviews were flying.
“I loved it,” EMMA ROBERTS told PEOPLE.
“The clothes, the hair and makeup were amazing. I feel like it was really done right. I’m unsure of a lot of collaborations, but this made so much sense. It was so fun and young and I would wear everything.”
EMMA and the rest of the crowd then moved into another room, decorated to look like a disco, and watched NICKI MINAJ and PRINCE take the stage. The iconic artist even came back for an encore, performing PURPLE RAIN and dedicating the tune to DONATELLA.
When the concert ended after 1 am, a curtain opened, revealing a huge display of the VERSACE H&M line on racks, mannequins and tables, with every outfit and accessory in the show available in great numbers and all sizes. And until the wee hours, fashionistas — with credit cards drawn — went wild.
“I’m a little bit sad that the collaboration is over tonight,” DONATELLA mused.
“I worked with a fantastic team of people. And I learned a lot.”
Most importantly, though, she was happy to share her brother’s legacy with a younger audience.
“I’d never touched the prints since my brother died,” she admitted.
“I took them from the archives and added the fun and excitement and glamour.”
Exactly what VERSACE is all about.